10 Lessons From Silicon Valley – A blog series inspired by the brilliant Guy Kawasaki’s talk at Brand Minds 2019!
I was lucky enough to attend the Brand Minds Europe Conference in Budapest in May 2019. I was greatly inspired by the humour and lessons of author, entrepreneur and venture capitalist Guy Kawasaki. Guy was a former Chief Evangelist for Apple, is a current Evangelist at Canva, and is also a Mercedes Ambassador! In this blog series I’m delighted to be able to share with you the 10 lessons that Guy shared with us. Lessons learnt direct from Silicon Valley and his time with Steve Jobs!
See lesson #7 below – to get you thinking…
Lesson #7 Get High Right
Guy’s beautifully simple model
Lesson 7 from our friend Guy Kawaski. According to Guy, this is the only marketing information you need to know!
When you hear about his simply beautiful model, you will understand why (this bit starts at 13:51 – watch the video below).
The question is, where would you place your product or offering?
What else could you do to make it more valuable, and unique?
Just make sure you do everything you can to ‘Get High Right’!