#8 Let 100 Flowers Blossom

10 Lessons From Silicon Valley – A blog series inspired by the brilliant Guy Kawasaki’s talk at Brand Minds 2019!

I was lucky enough to attend the Brand Minds Europe Conference in Budapest in May 2019. I was greatly inspired by the humour and lessons of author, entrepreneur and venture capitalist Guy Kawasaki. Guy was a former Chief Evangelist for Apple, is a current Evangelist at Canva, and is also a Mercedes Ambassador! In this blog series I’m delighted to be able to share with you the 10 lessons that Guy shared with us. Lessons learnt direct from Silicon Valley and his time with Steve Jobs!

Lesson #8 Let 100 Flowers Blossom

Let your users decide how they use your product

This is one of my favourite lessons from Guy’s talk!

It’s pretty common when you first design and create your product to have a particular user in mind. But once you start selling your product, you may find that a completely different group of people buy it and take you by surprise. This isn’t an issue – in fact, you should be dancing around and celebrating!

‘Ship your product, take the money, let a hundred flowers blossom.’

Positioning and branding are what your consumer decides, not what you decide.

Macintosh thought they were into spreadsheets, databases and word processing. But their consumers took them by surprise, and loved it for its desktop publishing instead! Aldus PageMaker, says Guy, saved Macintosh.

So the lesson is, don’t be proud: people may use your product in ways you never imagined, and you should go with them, enjoy and let a hundred flowers blossom.

What is your experience of your clients using your products in a different way than you anticipated?

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