#9 Churn Baby Churn

10 Lessons From Silicon Valley – A blog series inspired by the brilliant Guy Kawasaki’s talk at Brand Minds 2019!

I was lucky enough to attend the Brand Minds Europe Conference in Budapest in May 2019. I was greatly inspired by the humour and lessons of author, entrepreneur and venture capitalist Guy Kawasaki. Guy was a former Chief Evangelist for Apple, is a current Evangelist at Canva, and is also a Mercedes Ambassador! In this blog series I’m delighted to be able to share with you the 10 lessons that Guy shared with us. Lessons learnt direct from Silicon Valley and his time with Steve Jobs!

Churn Baby Churn

Stay ahead of the curve

This lesson from Guy was stolen from the Black Panthers, Burn Baby Burn. It’s about what innovators do (or should be doing!) – they ‘churn baby churn’. Version 1.0, version 1.1, 1.2, 1.3, 1.4, 1.5, 2 – they just keep innovating. He says you need to be in denial because the nay-sayers are going to say it can’t be done, it shouldn’t be done, and it certainly shouldn’t be done by you!

But you change it and keep changing, evolve it and keep evolving. It might take you 20 years – innovating is a process and not an event.

Think about GDPR changes! There was no big bang on 25 May 2018, just a new set of laws around the way we manage data. This is because the previous data protection rules across Europe, first created in the 1990s, were struggling to keep up with rapidly changing technology. We needed something better to protect people and keep up with the changing times. This may not be the most elegant version yet, but it moves us on.

This is not what Guy was thinking when he did his talk in Bucharest, and it all seems a very long way from Silicon Valley, but hopefully it helps you see that there is always churn!

Your first version will not be your last. Keep churning and ahead of the game, you are churning and innovating your way to the next curve. Enjoy the journey!

What part of your offering currently needs your attention to keep it ahead of the curve?


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